Amusing ads from the local paper

Yesterday, I wrote about (made fun of) some of the news items I found amusing in our small hometown newspaper. Today I’m going to mock the advertising side of operations.

From an ad for a local car dealer: “Free breakfast with the purchase of any new or previously owned vehicle.” Some are offering thousands of dollars in cash back, some are giving away gas cards, one carmaker is even offering to take the car back with no obligations if you lose your job. But how many will give you a cup of coffee and a free McMuffin (and hash browns) with your new Ford Focus?

From another desperate car dealer: “All credit applications accepted.” Note that they used the word “accepted,” not “processed,” “read,” “considered,” or “acted upon.” This same dealer also offers something special on their website: “up to 60 photos per car.” I would never consider buying a car online with only 40 or 50 photos, but somehow 60 seems like the right minimum.

From a fitness center trying to lure new customers with the high quality of their personal trainers: “Not all personal trainers are equal. At BOROCK, our standards are high. Our trainers are specially eductated [sic] to offer you the best in fitness.” Proof positive that you don’t have to be a good speller in order to clean and jerk 350 pounds.

From the county’s newest independent assisted-living facility: “Enhanced dementia care. Beside Outback Steak House.” The convenience of this set-up is that if your elderly Alzheimer’s-addled loved one does wander away from supervision, you know where you’ll find them – face down in a Bloomin’ Onion.

From a furniture store promoting a mattress sale: “Purchase any Tyndall Pedic Visco Memory Foam Mattress Set during this sale and receive a $1000 shopping spree.” That’s a lot of adjectives to describe a mattress set. But even more interesting is the adjacent picture of an astronaut fully dressed-out for an extra-vehicular spacewalk. The apparent connection is that the mattress features three layers of “certified space technology,” whatever that is. Among other features of the bedding listed in a bulleted checklist: “fibromyalgia, hands tingle, lower back pain, pain sitting at desk, nervous leg syndrome, diabetes, pain driving, arthritis, hurting shoulders, many other sleep problems.” These are listed as features that will come with the mattress, but I’m pretty sure they mean these problems will be alleviated, not imparted.

From the owner of an air conditioning and heating firm that suffers from the sad but silent epidemic of mental illness which accompanies price reductions everywhere: “AM I CRAZY? I’m offering my $179 furnace super tune-up for only $89… and I guarantee your system won’t break down this winter or this service is FREE!!!” Accompanying the offer is photo of owner Charlie Reid, known to his friends as the “King of Comfort.” I just love a promotion that offers you more of the same defective product or service if you’re not satisfied the first time. “If you don’t like our meatloaf lunch special, here, have another one.”

From another heating and cooling company, this one a bit punctuation-challenged: “Comfort you can depend on, is just a phone call away.” The ad also proclaims “from all of us to you – Jesus is the reason for the season.”

Speaking of Jesus, the most touching of all advertisements in the paper are those located on the obituary pages, remembering beloved family members who have passed on. An elderly lady who died in 2004 is wished “Merry Christmas on your 5th Christmas with Jesus.”

Obituary pages, though very sad for obvious reasons, have a certain something about them I’ll be addressing in a future posting. Look for it soon.

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4 Responses to “Amusing ads from the local paper”

  1. adchick Says:

    Loved your thoughts…at our agency, we don’t allow our clients to do stupid crap like what you’ve described. We won’t do it, and in fact, don’t know HOW to do it. Clients have the right to be wrong. Nice post!

  2. K. Trainor Says:

    “If you don’t like our meatloaf lunch special, here, have another one.”

    heeheehee! Love your gentle humor. Nice writing!

  3. donstuff Says:

    “…face down in a Bloomin’ Onion.” Not a bad way to go.
    Thanks for the laugh.

  4. E.F. Misanthrope Says:

    Unfortunately, on the old side of the Atlantic, advertising is still a rather dull affair, but from what I’ve seen of it on TV, advertising in the US must offer a lot of comic opportunities for the gifted Davis W’s of this world. I still have to wait until the dead hours of the night to see miracle weight reduction ‘programmes’ and fitness regimes advertised on 30-minute specials, but having them dubbed into French just ruins them somehow. I demand my infomercials in version originale.
    Keep us informed of the latests in advertisements in your own inimitable style Davis W.

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