Revisited Website Review: NoNoHairRemoval.com

No no no no no no no no no no,
no no no no no no no no no no no no no no
Nobody can do the shake like I do
Nobody can do the boogaloo like I do
–”Nobody But Me” by The Human Beinz (1968)

We’re at an awkward moment in the long history of humankind. We’ve mastered the land, inventing agriculture to free us from all that tedious hunting and gathering. We safely harvest critical resources from the sea (sort of). We fly through the air with the greatest of ease, the rocketpacks and balloons and zeppelins and superheroes nearly blotting out the sun at times.

And yet we still face this issue of unwanted hair. Fashion magazines have made it abundantly clear that hair is to exist only in a luxuriant and lustrous state flowing out of the top of our heads, and in smaller strips in and around the eye, on the brow and lash. Our ancestors from millennia past needed all kinds of body hair for protection from the elements, but now that we have condos and ballcaps and the cutest tops from TJ Maxx, the remaining fur is vestigial and has almost left our bodies entirely. Except for some embarrassing patches that we hope evolution will eventually get to, though frankly we have a date at 7 tonight and can’t wait much longer.

For these people, commerce has developed a number of caustic solutions and tiny gouging devices that will remove unwanted hair, if you don’t mind unbearable pain and a moderate fee. They work pretty well, as do most torture regimens eventually. However, the modern consumer longs for a more high-tech approach, i.e., one they can order over the internet.

So in today’s Website Review, I’m going to tell you about a product called the “no!no!’. Deliberately lower-cased to distinguish it from the industrial-strength “NO!NO!” being used at secret CIA rendition centers, the no!no! is a small machine offering “professional hair removal at home … finally, a pain-free long-term solution for hair removal!” Offering no hair and no pain, it virtually named itself.

Using the Thermicon™, a thermodynamic wire to transmit heat to each individual hair, the shaft becomes superheated, basically crystallizing the follicle. This both pulverizes the part of the hair that shows above the surface and cripples the cell communication below the skin that grew the hair in the first place. A buff, which comes “free” with your $284.40 purchase, then turns your skin from a bombed-out Dresden to a soft, barren desert. Self-tasering has never been so easy.

The home page of trynono.com is packed with moving graphics, pink backgrounds and a spray of bullet points that would make an armed and disgruntled former employee proud. The “smart skin solutions” people at parent company Radiancy tout the no!no! as “•cordless and convenient,” “•cord-free operation,”  ”•removes embarrassing facial hair too!” and  ”•great for men and women.” It’s InStyle magazine’s 2008 beauty product of the year, and has also been seen in Vogue, Shape and Self magazines, because that’s what happens when you pay them money to run your ads. There’s also a tease of some of the other heartfelt testimonials to follow elsewhere in the site:

“As someone who struggled with unwanted hair, it is so wonderful to sit here proud and hairless,” writes one satisfied customer. “Thank you no!no! for coming into my life!”

Under the “How It Works” section, there are more details about the three distinct processes involved in permanently mutating your pores. During “First Contact” (not to be confused with the 1996 Star Trek movie), a super-heated wire separates the hair shaft at the point of contact. At the “Crystallization” stage, the uppermost part of the hair becomes coarse and prickly, and you can stop at this point if you’re into that. Most, though, want to proceed to the “Disruption” phase, where the actual “miscommunication between bulge and root” takes place, slowing future hair growth. A phase four, as-yet undiscovered but certain to be announced in the next year or so, gives you fatal melanoma.

The overly punctuated “Why no!no!?” pulldown uses an easy-to-read spreadsheet to dissect the problem women everywhere face about what methods to use on their face. Current techniques all have their shortcomings. Short-term solutions like razors, depilatory creams and electric shavers get a “no” in the pain column but a “daily” in the frequency column and all kinds of nasty stuff in the “side effects” column including razor burn, cuts, odor and allergic reactions. For mid-term remedies like “epilation (rotary)” and the tasty-sounding “wax-sugaring,” you can trade painlessness for bi-monthly convenience, though now you’re also looking at burn potential, a mess, and a lot of time and money. The long-term effects of the laser include pain, skin inflammation, odor and a costly, long-term commitment, but on the plus side you’ll be recognized by most grocery store bar-code scanners.

The no!no! option is not a miracle cure and does require commitment. For your effort, you’ll “make the dream of less unwanted hair a reality.” The simple and pain-free technique involves “no pulling, tearing or scraping, just a slow, smooth slide”. There is something called the “hot blade” involved but it’s encased in a cate little handheld device (comes in pink or silver) that you can take with you almost anywhere. And, that convenience means you can no!no! “at home or wherever,” sitting on the side of your bed, after a workout at the gym, or while running for statewide office in California.

There are some Testimonials included in one section. Frankly, they’re rather lackluster. “I will definitely recommend this to girlfriends with thick, stubborn hair,” says one woman, about to find herself seriously defriended on Facebook. “I first saw no!no! in a magazine, then heard rave reviews from a friend,” says Kennedy of Omaha. “I thought what the heck, I’ll give it a whirl. The no!no! did not disappoint. I love my no!no!” (Imagine this woman’s poor dog, trying to be a good boy but constantly hearing “no!no!”)

The best testimonial of all comes in a video format from “celebrity” Kassie DePaiva, a daytime TV star who loves her no!no! She prattles through about a dozen different 30-second clips showing her compensated enthusiasm for the product. “I’ve got a great body, it’s just the hair I don’t like,” she says. “I might’ve shaved in the morning but by 5 o’clock I’m doing a love scene and the actor says ‘gee, Kassie, do you ever shave your legs?’ I was mortified,” she confides. “It’s taken care of a huge issue in my life, a universal problem that people don’t want to talk about,” she adds. “The pain (before no!no!) stopped me from living,” she says. “I was tired of being the hairy girl I’ve been all my life.”

Finally, Kassie DePaiva has been liberated to pursue a Hollywood career that has her IMBD STARmeter rating up 22% in just the last week. After a long career on “One Life to Live,” she got her own show called “Knit & Crochet Today,” thanks in no small measure to her reduced bushiness. After being universally panned by critics — “she asks silly questions and makes comments I would expect from a ditsy teenager,” wrote one — she was canned, but not because wool-knit scarves and afghans didn’t glide smoothly across her skin.

The last piece I’ll cover is the standard “Frequently Asked Questions” section. “Does it really work?” is answered “Yes, it really works.” The question “Is the no!no! treatment safe?” brings the confusing but definitive response “Yes, no!no! is safe.” Someone asks “Can I use it with other hair removal products at the same time?” It seems you can throw the whole inventory of procedures at your upper lip if you want to — lasers, tweezers, waxes, acids, a make-out session with Zach Galifianakis — but these could interfere with no!no! benefits, so don’t come asking for your money back.

There’s a handy online order form for a deal that’s only available through June, so try to claw your way out of your hirsute prison and type on a computer if you can. They accept all major credit cards and you can make three easy payments. Obviously, certain billing information is also required but they’re polite enough to exclude a pulldown requiring you to categorize your hairiness on a scale that ranges from Alec Baldwin to Robin Williams to the Wolfman.

One final important point about the no!no! that’s contained in the fine print at the bottom of the website. “The no!no! is not recommended for use on the genitals.” I myself can’t imagine that possibility even entering my mind, though I understand that desperate people may consider desperate measures. My response to the thought, however, is much like those timeless words from the Human Beinz — “No no no no no no no no no no!”

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